Our Story
Wick Theory & Co. was created from a love of scent, design, and the quiet luxury of a beautifully lit space. What began as a simple passion pouring candles at home to unwind grew into a brand centered on elevating everyday moments.We believe a candle should be more than décor. It should shift a mood, tell a story, and create an atmosphere that feels both comforting and refined. Wick Theory blends elevated craftsmanship with an accessible, modern aesthetic.Each candle is designed to bring warmth, intention, and a touch of luxury into your home no matter the moment.
Our Mission
Our mission is to craft high-quality, thoughtfully designed candles that transform spaces through scent, light, and ambiance. We create fragrances that feel immersive and memorable, pairing sophistication with everyday comfort.
At Wick Theory & Co., we aim to:
Deliver premium candles rooted in quality and intention
Create scent experiences that evoke emotion and atmosphere
Offer designs that complement any space with modern, understated elegance
Make luxury approachable, meaningful, and part of daily living
Every candle is an invitation to pause, exhale, and illuminate your moments.
Craftsmanship & Ingredients
Every Wick Theory candle is crafted with care, precision, and a commitment to excellence. We use a natural soy wax blend for a smooth, clean burn, paired with lead-free cotton wicks to ensure an even, consistent flame.Our fragrances are created using premium oils designed to evoke distinct moods from calming blends to warm, seasonal notes and each candle is poured into elegant vessels chosen for their minimalist beauty and durability.Thoughtful design, quality materials, and meticulous craftsmanship come together to create candles that delight the senses and enhance any space.
A Note From Our Founder
Wick Theory began with a simple intention: to create candles that make everyday life feel a little softer, calmer, and more beautiful. I wanted each scent to spark a feeling, each jar to feel intentional, and every burn to become its own small ritual.My hope is that these candles bring warmth to your home, inspire moments of peace, and help you create spaces that feel like your own personal sanctuary. Thank you for inviting Wick Theory into your daily moments.
Testimonial
I recently tried the Lavender Fields candle from Wick Theory & Co., and I must say—it’s absolutely dreamy. The scent is a delicate yet rich lavender that instantly transports you to a quiet field at dusk, wrapping your space in calm and serenity.
Ethan James
I recently tried the Vanilla Bean candle from Wick Theory & Co., and I must say—it’s absolutely heavenly. The fragrance is a warm, creamy vanilla that fills the room with a cozy, inviting sweetness, instantly making any space feel comforting and familiar.
James L
I recently tried the Sandalwood & Amber candle from Wick Theory & Co., and let me tell you—it’s simply sophisticated. The scent blends soft, earthy sandalwood with a warm amber glow, creating a refined, tranquil atmosphere that feels both grounding and elegant.
Sophia
I recently tried the Mahogany Teakwood candle from Wick Theory & Co., and I must say—it’s truly refined. The fragrance combines rich mahogany wood with smooth teakwood, lending a warm, sophisticated depth that feels both elegantly masculine and comfortably refined.